Oranix Technologies Pvt. Ltd.

                                                           ISO 9001:2015 Certified

Strategy & Operations

Oranix Technologies helps technology startups' marketing strategy by identifying
target customers & market segmentation using the application scenario tool. Marketing
strategy has become one of the most complex areas within a firm. While its main role is
to create value for customers and capture a share of that value for the firm, a number of
changes in the market -new players, technology shifts, explosion of media and channels,
hyper-connectivity,

Develop market segment candidates for your product

The process of determining the target customer for an innovative product differs from the process used in a more established marketplace because the latter process is based on already existing product categories. A startup’s product is assumed to be innovative and potentially disruptive to the marketplace. And so, determining the target customer requires a more qualitative approach. CRM process that help identify and target their best customers, generate quality sales leads, and plan and implement marketing campaigns with clear goals and objectives;